The power of social media
The resurgence of social media rose back to prominence throughout the pandemic. Without question it makes complete sense. As the world was forced to remain physically distanced, social media bridged the gap and kept us connected to the outside world, with each other and with the businesses and brands we love.
Regardless, of the type of business or industry you operate in, social media should form part of your arsenal in your marketing tool kit.
But, before you dive in, it is worth considering some key fundamentals.
- Platforms. Which are the right ones for your business? This should be dictated by the platforms your clients and target audience engage with. You want to put your content in front of your audience.
- Plan. Be committed, organised and consistent. Post the right content at the right time to meet your business and marketing objectives and achieve maximum Return on Investment (ROI). A simple and easy way to do this is create a social media schedule.
- Content. Create relevant and quality content. What services, products do you want to sell? Messages you need to communicate to your audience? This could be different for different stakeholders, groups and platforms. What are the needs, pain points, interests and wants of your audience? Meet in the middle and you’ve hit the content bullseye.
- Engage. Without engagement, social media is just media. Engagement includes: likes, favourites, comments, DMs, replies, shares, retweets, saves, clicks, mentions. All social media networks enable you to interact freely, quickly and in real-time. Take advantage of the opportunities your audience present to you and engage with them.
The report published by Statista Research Department on 10 September 2021, states: social media is one of the most popular online activities. In 2020, over 3.6 billion people were using social media worldwide, a number projected to almost 4.41 billion in 2025.